Chinese splurged 769.7 billion yuan this year during Singles’ Day. Photo: Bloomberg
Chinese splurged 769.7 billion yuan this year during Singles’ Day. Photo: Bloomberg

China Singles’ Day: do record sales really show a rebound in consumer spending?

  • Analysts are split over whether this year’s record Singles’ Day shopping spree represents a rebound in consumption in China
  • Many economists say the surge in spending does not alter the overall trend of subdued consumer spending growth in the country

Chinese splurged 769.7 billion yuan this year during Singles’ Day. Photo: Bloomberg
Chinese splurged 769.7 billion yuan this year during Singles’ Day. Photo: Bloomberg
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