Live-streamer Huang Hanwen, 24, has around 300,000 fans across China. Photo: Huang Hanwen Live-streamer Huang Hanwen, 24, has around 300,000 fans across China. Photo: Huang Hanwen
Live-streamer Huang Hanwen, 24, has around 300,000 fans across China. Photo: Huang Hanwen
China economy

China’s Gen Z splashes out on luxury, with little regard for debt

  • Young Chinese have a stronger sense of identity with traditional and cultural nationalism, which has driven demand for domestic brands and products
  • Expenditures among China’s Generation Z accounts for 13 per cent of their household income, compared with 4 per cent in France and Germany

Topic |   China economy
Live-streamer Huang Hanwen, 24, has around 300,000 fans across China. Photo: Huang Hanwen Live-streamer Huang Hanwen, 24, has around 300,000 fans across China. Photo: Huang Hanwen
Live-streamer Huang Hanwen, 24, has around 300,000 fans across China. Photo: Huang Hanwen
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