A month-long consumption campaign in May will involve millions of retailers across China. Photo: EPA-EFE A month-long consumption campaign in May will involve millions of retailers across China. Photo: EPA-EFE
A month-long consumption campaign in May will involve millions of retailers across China. Photo: EPA-EFE
China economy

China’s month-long consumption campaign aims to ‘unleash spending potential’ of Chinese people

  • Upcoming promotional period in May will involve millions of retailers, but analysts say significant hurdles remain to get people to spend again
  • Boosting domestic consumption is an economic priority in China’s five-year plan to 2025, as well as its long-term vision through 2035

Topic |   China economy
A month-long consumption campaign in May will involve millions of retailers across China. Photo: EPA-EFE A month-long consumption campaign in May will involve millions of retailers across China. Photo: EPA-EFE
A month-long consumption campaign in May will involve millions of retailers across China. Photo: EPA-EFE
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