Some of China’s biggest companies are targeting increasingly discerning millennial and Gen Z consumers with stand-up comedy. Photo: SCMP
Some of China’s biggest companies are targeting increasingly discerning millennial and Gen Z consumers with stand-up comedy. Photo: SCMP

Why Chinese giants JD.com, Didi, Meituan are turning to stand-up comedy to reach Gen Z and millennials

  • Some of China’s biggest companies are targeting increasingly discerning millennial and Generation Z consumers with virtual comedy events
  • The corporate embrace of stand-up is helping China’s burgeoning comedy scene, with open mic nights flourishing across the country

Some of China’s biggest companies are targeting increasingly discerning millennial and Gen Z consumers with stand-up comedy. Photo: SCMP
Some of China’s biggest companies are targeting increasingly discerning millennial and Gen Z consumers with stand-up comedy. Photo: SCMP
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