E-commerce sales in China totalled 37.21 trillion yuan (US$5.75 trillion) in 2020, and much of that business is done on mobile phones. Photo: EPA-EFE E-commerce sales in China totalled 37.21 trillion yuan (US$5.75 trillion) in 2020, and much of that business is done on mobile phones. Photo: EPA-EFE
E-commerce sales in China totalled 37.21 trillion yuan (US$5.75 trillion) in 2020, and much of that business is done on mobile phones. Photo: EPA-EFE
E-commerce

China retail sales get 3 trillion yuan boost as personalised marketing grows via ‘private traffic’ in chat groups

  • WeChat groups, run by foreign and Chinese firms alike, have become crucial marketing tools for reaching new consumers and building brand loyalty in a post-pandemic China
  • E-commerce report finds that direct marketing tactics – with customised promotional offers and discounts – are helping companies better connect with their target audience

Topic |   E-commerce
E-commerce sales in China totalled 37.21 trillion yuan (US$5.75 trillion) in 2020, and much of that business is done on mobile phones. Photo: EPA-EFE E-commerce sales in China totalled 37.21 trillion yuan (US$5.75 trillion) in 2020, and much of that business is done on mobile phones. Photo: EPA-EFE
E-commerce sales in China totalled 37.21 trillion yuan (US$5.75 trillion) in 2020, and much of that business is done on mobile phones. Photo: EPA-EFE
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