Chinese director Zhang Yimou and well-known actor Ni Dahong at the premiere of sky thriller Cliff Walkers. Photo: Getty Images Chinese director Zhang Yimou and well-known actor Ni Dahong at the premiere of sky thriller Cliff Walkers. Photo: Getty Images
Chinese director Zhang Yimou and well-known actor Ni Dahong at the premiere of sky thriller Cliff Walkers. Photo: Getty Images

China’s domestic brands boom, fuelled by nationalism, with Li-Ning, Anta standing out from the crowd

  • Domestic brands like Li-Ning and Anta have benefited, boosted by rising nationalism, improvements in quality and a multimillion dollar live commerce sector
  • Tensions with many Western countries, including the United States, have also driven some consumers to turn to national brands

Topic |   China economy
Chinese director Zhang Yimou and well-known actor Ni Dahong at the premiere of sky thriller Cliff Walkers. Photo: Getty Images Chinese director Zhang Yimou and well-known actor Ni Dahong at the premiere of sky thriller Cliff Walkers. Photo: Getty Images
Chinese director Zhang Yimou and well-known actor Ni Dahong at the premiere of sky thriller Cliff Walkers. Photo: Getty Images
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