Home-grown products dominated sales during China’s Singles’ Day this year. Photo: AP
Home-grown products dominated sales during China’s Singles’ Day this year. Photo: AP

China’s Singles’ Day sees surge in ‘nationalist’ spending as home-grown brands storm sales charts

  • Chinese designed and produced products dominated sales during Singles’ Day, the world’s biggest online shopping event
  • The popularity of Chinese-made goods is part of a trend known as ‘Guochao’, which reflects growing interest in local brands

Topic |   Singles' Day (11.11)
Home-grown products dominated sales during China’s Singles’ Day this year. Photo: AP
Home-grown products dominated sales during China’s Singles’ Day this year. Photo: AP
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