Chinese women comprise the world’s third-largest consumer market – close to the combined retail markets of Germany, France and the United Kingdom – and have reshaped the nation’s economic trajectory. Illustration: Lau Ka-kuen
Chinese women comprise the world’s third-largest consumer market – close to the combined retail markets of Germany, France and the United Kingdom – and have reshaped the nation’s economic trajectory. Illustration: Lau Ka-kuen

China’s ‘she economy’ booms as young and financially independent women spend for themselves

  • Female millennials and members of Gen Z increasingly find happiness and self-fulfillment on their own terms, and it has reshaped China’s economy
  • Chinese women comprise the world’s third-largest consumer market, close to the combined retail markets of Germany, France and the United Kingdom

Chinese women comprise the world’s third-largest consumer market – close to the combined retail markets of Germany, France and the United Kingdom – and have reshaped the nation’s economic trajectory. Illustration: Lau Ka-kuen
Chinese women comprise the world’s third-largest consumer market – close to the combined retail markets of Germany, France and the United Kingdom – and have reshaped the nation’s economic trajectory. Illustration: Lau Ka-kuen
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