Attitudes towards consumption are changing between generations of wealthy Chinese. Photo: AFP
Attitudes towards consumption are changing between generations of wealthy Chinese. Photo: AFP
Consumers

Why rich, young Chinese are less likely to spend abroad than older generations

  • Middle-class Chinese in their 20s and 30s are more focused on education, careers and building wealth at home, research shows
  • Meanwhile, those in the same income bracket but aged 40 and above mainly pursue global asset allocation and overseas travel

Attitudes towards consumption are changing between generations of wealthy Chinese. Photo: AFP
Attitudes towards consumption are changing between generations of wealthy Chinese. Photo: AFP
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