China’s luxury duty-free and e-commerce sales have surged during the pandemic. Photo: Reuters
China’s luxury duty-free and e-commerce sales have surged during the pandemic. Photo: Reuters
Retailing

China’s coronavirus travel ban drives boom in luxury e-commerce, duty-free shopping

  • Though overall consumption remains soft in China, sales are strong on cross-border e-commerce platforms and in the duty-free shopping hub Hainan
  • Many global luxury brands have begun adjusting their China strategies, because many Chinese who would normally shop abroad are spending locally

China’s luxury duty-free and e-commerce sales have surged during the pandemic. Photo: Reuters
China’s luxury duty-free and e-commerce sales have surged during the pandemic. Photo: Reuters
READ FULL ARTICLE