China may increase cultural imports as part of 28-point plan to boost its soft power overseas

Name: How traditional Chinese medicine is being used in the fight against Covid-19
Uploaded: 2022-07-26T11:27:01.000Z
Duration: 5 min 44 s
Description: How traditional Chinese medicine is being used in the fight against Covid-19

Ambitious new guidelines suggest China could take steps toward relaxing some of its restrictive measures in heavily regulated cultural, sports and entertainment areas

Analysts call the initiative a ‘top-level design’ to boost China’s cultural trade, and it comes at a time when geopolitical tensions are on the rise

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China is looking to increase its cultural exports as part of a soft-power push over the next three years. Photo: Xinhua

Orange Wang

Published: 7:27pm, 26 Jul 2022

China intends on supercharging its soft power to an “unprecedented” level with a detailed plan that aims to transform the nation into a cultural export powerhouse over the next three years.

By utilising a newly unveiled 28-point road map, Beijing will flex its soft power abroad by taking advantage of digital cultural platforms and cultural industry leaders with international influence, according to the guidelines that were jointly issued by 27 government bodies.

Authorities also pledged to explore the relaxing of restrictive measures on highly scrutinised related sectors, and to increase cultural imports to promote competition.

The guidelines, issued last week, underscore support for exports in a wide range of areas, including publications, esports, online games, films, television, animations, variety shows, performing arts services, traditional Chinese medicine and clothing.

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How traditional Chinese medicine is being used in the fight against Covid-19

“[We should] strengthen the international competitiveness of our cultural products and services … enhance the national cultural soft power and the influence of Chinese culture,” the guidelines state.

In response to the announcement, the European Union Chamber of Commerce in China said on Tuesday that it welcomes “China’s plans to further open up its cultural sector and increase imports of high-quality cultural products and services”.

“Such products not only help add colour to people’s lives, [they also] increase awareness and mutual understanding – something that is much needed at a time when geopolitical tensions are on the rise,” it added.