A man buys a film ticket at a cinema in Hangzhou, Zhejiang province. Photo: Getty Images
A man buys a film ticket at a cinema in Hangzhou, Zhejiang province. Photo: Getty Images

China’s film authority entices moviegoers with discount vouchers to spur sluggish industry

  • China’s box office pulled in just 17.2 billion yuan (US$2.55 billion) in the first half of this year – a 37.7 per cent decline from 2021 as zero-Covid policy hit cinemas
  • Some cinephiles welcome the discount scheme, valued at 100 million yuan, but others lament what they see as a lack of quality films to lure them back

A man buys a film ticket at a cinema in Hangzhou, Zhejiang province. Photo: Getty Images
A man buys a film ticket at a cinema in Hangzhou, Zhejiang province. Photo: Getty Images
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