Per capita spending on wine in China is expected to far outpace that of the entire Asia-Pacific region in the next few years. Photo: Shutterstock
Per capita spending on wine in China is expected to far outpace that of the entire Asia-Pacific region in the next few years. Photo: Shutterstock
Gen Z

China’s Gen Z may not earn much, but they spend like they do, and they’re taking a liking to wine

  • Young adults are buying more wine, and Chinese vendors are adapting to meet the demand, but how long can it last as trends come and go quickly?
  • Though many remain dependent on their parents, Gen Z consumers are among the most willing to spend money, and their consumption habits cannot be ignored

Per capita spending on wine in China is expected to far outpace that of the entire Asia-Pacific region in the next few years. Photo: Shutterstock
Per capita spending on wine in China is expected to far outpace that of the entire Asia-Pacific region in the next few years. Photo: Shutterstock
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