China’s exporters navigate bumpy road back overseas amid turbulent economic recovery
- Chinese exporters are having to deal with diplomatic tensions, visa issues and a foreign push to reduce reliance on China
- As China’s exports continue to fall, there is a growing concern over the long-term repercussions on the global market
Kent Liu, co-founder of Xinflying Digital Printing Production in China’s southern province of Guangdong, is planning a trip to the US this month to host the opening ceremony of his office in Los Angeles and visit at least seven states to meet potential business partners.
It will be his second trip to the US this year, with China having reopened its borders to re-engage with the rest of the world.
Undeterred by the heightened China-US tensions, Liu is exploring the potential of the US market – and aiming to turn it into his largest source of production orders.
If clients do not place orders in China, then let’s go to the places where they do
Meanwhile, he has set up a 24-hour service team, and his sales team has attended trade expos in Europe and Asia, where its members tried to drum up more orders.
Compounded by a bumpy economic recovery, weakness in external markets and geopolitical complications, Liu, like many other Chinese exporters, has refused to remain passive. Instead, he is adapting to the changes in the global supply chains by diversifying production lines across the border.