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China’s May Day travel surges but spending chases ‘value’ in budget-conscious pivot

Thousands of domestic train services added on last day of ‘golden week’ to meet record demand, and high energy costs affect consumer spending

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Dozens of yachts are seen in waters off the coast of China’s Hainan province on Sunday, during a five-day national holiday. Photo: Xinhua
Ralph Jennings
China’s railway network broke passenger records during the long May Day holiday as millions hit the rails. Meanwhile, a shift towards budget-conscious destinations such as the African coast, coupled with rising fuel costs, signalled a cautious consumer landscape despite the surge in mobility.

China’s Ministry of Transport said on Wednesday that “cross-regional” trips during the holiday reached nearly 1.52 billion, a 3.49 per cent increase over the 2025 break, and a record high for the period.

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The 24.84 million railway trips on the first day of the break were a single-day high, according to official data from the China State Railway Group. And the total volume reached 117 million during the five-day “golden week” that ran from Friday to Tuesday and marks China’s Labour Day.

To handle the return-traffic surge, the state-run railway system said it added 2,225 train services on Tuesday.

“China’s May Day holiday again showed the enormous scale of domestic mobility,” said Subramania Bhatt, CEO of the technology and marketing firm China Trading Desk. The firm’s data tracked more than 300 million domestic trips over the holiday.

China Trading Desk estimated 3 million outbound trips from mainland China, and the bulk were concentrated in next-door regions such as Hong Kong and Macau. However, travellers are increasingly venturing farther afield to unconventional value destinations – ranging from the snorkelling waters of Zanzibar to the mountain-rimmed Lake Issyk-Kul in Kyrgyzstan – according to state media.

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The appeal of these remote locales is bolstered by China’s Belt and Road Initiative, which has fostered closer diplomatic ties and streamlined travel to various regions. State media notes that several African countries, including Tanzania, have implemented visa policies that court Chinese tourists, making exotic locales more accessible to budget-conscious travellers.
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