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China-EU relations
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China’s auto shipments to EU surge, but could be near their peak: European analysts

The rapid ascent of Chinese car brands in Europe could be nearing a turning point as both the EU and Germany consider protectionist measures

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Chinese-made cars are seen on a dock before being loaded onto a ship for export in Suzhou port, in China's eastern Jiangsu province, on July 7, 2026. Photo: AFP
Huizhao Huangin Berlin

One in every 10 new cars registered in the European Union in May was from a Chinese brand, but European analysts say the rapid rise could be approaching a turning point as Brussels moves to extend tariffs and Germany hardens its trade stance.

Chinese brands overtook their Japanese rivals in terms of European market share for the first time in May. However, the momentum could slow as Brussels has stepped up its trade-defence measures, including the announcement of fresh duties on Chinese automotive products on Tuesday amid planned anti-subsidy tariffs on plug-in hybrid electric vehicles (PHEVs).
Meanwhile, Germany, long a brake on tougher EU trade measures against China, is signalling greater support for trade-defence instruments, a shift which analysts said could reshape the bloc’s trade approach to China.

“We’re at the turning point,” said Beatrix Keim, director of Centre Automotive Research in Germany, lowering her forecast for Chinese brands’ European market share to 15 per cent by 2035, from a previous projection of 20 per cent.

On Tuesday, Brussels imposed definitive anti-dumping duties on Chinese passenger-car and light-truck tyres, arguing that a surge of low-priced imports had caused material injury to European producers.

PHEVs, Chinese brands’ fastest-growing segment in Europe, could be the next target for Brussels. Registrations surged about 270 per cent in the first five months, according to Dataforce, although the cars remained subject only to the EU’s standard 10 per cent import tariff – “a loophole the EU unfortunately left in the original penalty-tariff regulation”, Keim said.

The European Commission was also preparing anti-subsidy duties on Chinese PHEVs, according to German business publication Handelsblatt. Any proposal would require a fresh investigation, though Stefan Bratzel, director of the Centre of Automotive Management, said it was “not unlikely” the vehicles would be brought under the tariff regime.

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