Tourists visit a movie-themed town during the new year holiday in Zhongmu county, Henan province. Photo: Xinhua
Tourists visit a movie-themed town during the new year holiday in Zhongmu county, Henan province. Photo: Xinhua

China’s tourism sector sees some positive signs, but full reopening will be ‘painful and bumpy’

  • During the three-day new year break, domestic tourist trips grew 0.44 per cent year on year, but were still only 42.8 per cent of 2019 levels
  • Fragile consumer sentiment was reflected in underwhelming box office sales over the holiday period, down 45.7 per cent on last year

Tourists visit a movie-themed town during the new year holiday in Zhongmu county, Henan province. Photo: Xinhua
Tourists visit a movie-themed town during the new year holiday in Zhongmu county, Henan province. Photo: Xinhua
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