Singapore model Stephanie Chai promotes luxury holiday site in Hong Kong

Mention flash-sale websites and most people imagine a few dollars off on a facial package or steak dinner.

But in a market saturated with players, some sites are targeting a more niche audience in order to stand out.

Singaporean model-turned-entrepreneur Stephanie Chai was in town last Friday to introduce her site The Luxe Nomad, which offers luxury hotel and resort packages with discounts up to 70 per cent off.

Chai hosted the media at the Upper House, the luxury hotel in Admiralty, joined by celebrity couple Jocelyn Luko and Anthony Sandstrom. Every month, a different celebrity will take one of the holiday trips The Luxe Nomad offers and share the experience on the site's blog. Luko and Sandstrom are this month's big names.

Chai says she was inspired by her own globe-trotting lifestyle. "As someone who is always flying last minute and makes it a point to get out of town once a month, I felt it was every travellers' dream to have a site like this," she says.

For the coming holiday season, she is planning to hit the beach. "Since launching the site, I don't think I've ever worked harder. So for once in my life, I don't mind forgoing the traditional New Year's Eve party and just having a quiet one with the sun, sea and sand."