While most big hotels invite rockers and movie stars to be their ambassadors, The Ritz-Carlton Hong Kong has announced a collaboration with Claire Hsu-Vuchot, founder of the Asia Art Archive. "A compelling reason for us to work with a cultural personality like Claire is that she personifies the exact same values as ours," Pierre Perusset, the hotel's general manager, said on Wednesday. "Charity, art and culture are arenas that strongly define Claire." He said her role as ambassador would be to help the hotel's community initiatives, through greater understanding and integration with local culture. Since its founding in 2000, the independent non-profit archive has been collecting and documenting information on the recent history of contemporary art in the region through research and by organising events, such as artist talks, educational workshops and community projects. Under the collaboration, more Asia Art Archive events will be hosted at the Ritz-Carlton, which neighbours the West Kowloon Cultural District.