Italian designers show what they have up their well tailored sleeves for men

There is a definite sense of renewal at this year's Milan Men's Fashion Week, and it's not just the designers. The National Italian Fashion Chamber introduced its new CEO, a former advertising executive whose job is to promote Milan's image as a fashion capital and help boost sales of Italian luxury fashion.

The appointment of Jane Reeve is part of the chamber's efforts to relaunch Italy's fashion system which has suffered because of the country's economic woes and growing competition from other fashion capitals.

Menswear has been driving Italian luxury exports as men become more daring and discerning in their wardrobe choices. Purchases are no longer relegated to special occasion tuxes or watches but everyday wear for home and office. That helps to explain the trend in Milan toward relaxed and athletic looks.

Still, there was no shortage of suits and coats for autumn-winter 2014. Designers emphasised tailored silhouettes, advanced textiles and artisanal work.

Even when loose and casual, the looks were underpinned by Italian tailoring, craftsmanship and innovative textiles, which put the focus on Made in Italy.