Baccarat opens luxury hotel in New York - more to follow worldwide
There's crystal. And there's lots of it. Luxury French crystal brand Baccarat opened the doors to its global flagship property in New York recently, the first of several new Baccarat-branded hotels slated to open around the world in the coming years. Located opposite the Museum of Modern Art (MoMA), steps from Fifth Avenue, the Baccarat Hotel & Residences asserts its presence on the streets of Manhattan with a 38-metre wide facade made to resemble corrugated crystal curtains.
There's crystal. And there's lots of it. Luxury French crystal brand Baccarat opened the doors to its global flagship property in New York recently, the first of several new Baccarat-branded hotels slated to open around the world in the coming years.
Located opposite the Museum of Modern Art (MoMA), steps from Fifth Avenue, the Baccarat Hotel & Residences asserts its presence on the streets of Manhattan with a 38-metre wide facade made to resemble corrugated crystal curtains.
The opening of the Baccarat hotel marks a new chapter for the 250-year-old crystal company, which is now pitching itself as a lifestyle brand - of the decidedly French kind.
Built into the telephone handset, for example, is a button marked "Champagne" that will send up a vintage bottle of bubbly for parched guests with luxury palates.
Likewise, the minibar is filled with gourmet French treats from Fauchon, and the marble counters in luxury suites are lined with complimentary La Mer skincare products.
The Baccarat hotel also features the first Spa de La Mer in the US.