Matteo Torre, president and CEO of Ferrari Greater China, relishes the challenge of 'competing with time'
TIMEKEEPER
PUBLISHED : Friday, 20 November, 2015, 3:12pm
UPDATED : Friday, 20 November, 2015, 5:14pm
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Ferrari's relationship with time is "complicated". Often it's a race against time to "deliver breakthrough after breakthrough". In the words of Matteo Torre, president and CEO of Ferrari Greater China, who clearly relishes the challenge, "Ferrari is always competing with time".
"Speed and acceleration are not just pieces of data, they reflect Ferrari's consistent efforts to deliver breakthrough after breakthrough."
Torre's passion for the fast lane is all too evident and his love for the marque with the Prancing Horse is unquestionable. "I have been with Ferrari for the last 15 years, [and] time flies. It has been a very exciting and enriching journey," says Torre, who oversaw the recent launch of Ferrari's 488 GTB, a rare model with a turbo that offers a performance that fiercely rivals the best naturally aspirated engines.
Based in Shanghai, Torre looks after the the mainland Chinese, Hong Kong, Macau and Taiwan markets. This means Torre is always on the road and time management is critical.
"Working in the automotive industry can be very hectic and very challenging. Time is very limited, so it's important to efficiently manage my time to balance the conflicting demands of time for work. I like to devote my entire focus to the task at hand - 100 per cent concentration, treating every second as if it were a whole minute.
Torre adds: "Time is the most precious and rare resource I have. I like living in the present and enjoying every moment with my family and friends in full. Making full use of each moment could culminate in astonishing achievements."
Torre says the endless drive for excellence in performance is the reason why Ferraris, old and new, are loved. "Ferrari [is timeless]. It is created through innovations. Enzo Ferrari, the legendary founder, devoted his entire life to designing and building sports cars. On March 12, 1947, the very first Ferrari, the 12-cylinder 125 S, emerged from the factory at Maranello for its maiden test-drive with Enzo Ferrari himself at the wheel. That day marked the start of a story of a constructor unlike any other anywhere in the world - a constructor that from the very outset melded racing technology with highly exclusive and unparalleled road cars." RC
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"The watch was launched to celebrate the 20th anniversary of the first Ferrari in China. The sporty structure of the watch chassis is built out of carbon fibre, and the use of the material is extended to the exposed partial skeleton both on the rear and front end."
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"It is very simple with a timeless design. My father received it as a present on his 18th birthday from my grandfather and he gave it to me. I wear it only on special occasions such as weddings. I only have good memories associated with it."
This article appeared in the South China Morning Post print edition as: Road thrills
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