The dog breeds most often featured on Instagram, and some reasons why
Analysis of 10 million Instagram photos posted publicly revealed interesting patterns in the geography of America’s dog obsession, which breeds are most featured and which most liked
If love means posting photos of your beloved on social media, then people in the Midwest and the southeast of the US really love their Labradors. Westerners, on the other hand, are head over heels for German shepherds.
So suggests an analysis of 10 million Instagram photos posted publicly over three months in the spring and marked with the hashtag #DogsofInstagram, which revealed some interesting patterns in the geography and timing of America’s dog obsession.
The data was crunched by Havahart, a company that makes animal-related products, including electronic dog fences, and so has an interest in tracking pooch power.

According to mentions in photo captions, Labs, German shepherds and bulldogs rule Instagram. This will come as little surprise to people familiar with the American Kennel Club’s annual list of the country’s most popular breeds – they’re three of the top four on that list.