A selfie taken by Zhu Tingting, 24, from Jiangsu province. ‘Meitu ranks number one in my life,’ she says. Photo: courtesy of Zhu Tingting

A billion downloads has Chinese selfie app maker Meitu looking good – but will its idea of beauty translate globally?

Meitu’s millions of fans in China use its photo filters to make their eyes bigger and to lighten their skin – but as the company looks for aggressive global growth, can such features attract audiences outside Asia?

Topic |   Future tech

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A selfie taken by Zhu Tingting, 24, from Jiangsu province. ‘Meitu ranks number one in my life,’ she says. Photo: courtesy of Zhu Tingting
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