Why President Trump’s spat with newspapers could actually increase subscriber numbers
Media outlets offering unbiased reports stand to increase their readership as papers with political leanings are seen to have their own agendas
The Trump administration's combative view of traditional news media as the “opposition party” and “fake news” is turning out to be the best hope in 2017 for newspapers struggling to attract more digital readers and advertisers.
The New York Times , the Financial Times , The Wall Street Journal and Gannett are building on the online readership they gained during the 2016 presidential election by marketing unbiased reporting as a sales strategy.
The risk, however, is whether those new readers will attract advertising dollars for newspapers, some of which have been criticised for having political leanings.
An Edelman survey of more than 33,000 people in 28 countries shows trust in the media is at an all-time low at just 35 per cent.
So far, there is reason for optimism among newspaper executives and investors.
