Snapchat’s Lenses feature allows subscribers to add elements to photos for sharing. Photo: Shutterstock

Is Snapchat Hollywood’s gateway to millennials? Studios covet its highly engaged audience, and Snap Inc prizes entertainment

Studios have largely used the social media platform for marketing, but TV companies seize chance to experiment with producing ‘snackable’ short-form content

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Snapchat’s Lenses feature allows subscribers to add elements to photos for sharing. Photo: Shutterstock
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