De Dao, just a year old, has grown on the back of a model that has seen most large internet companies in China grow or monetise by charging the consumer directly. Photo: Shutterstock

Why Chinese web users will pay for content that Westerners won’t, and the apps content creators can use to cash in

Apps such as De Dao make it easy for anyone to launch subscription channels, a business model that emerged from free mobile games where you can pay for an upgraded experience; on top of that, millions pay to watch live streams

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De Dao, just a year old, has grown on the back of a model that has seen most large internet companies in China grow or monetise by charging the consumer directly. Photo: Shutterstock
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