The sound of cutting hair can induce an autonomous sensory meridian response (ASMR). Photo: Antony Dickson

The spine tingling phenomenon of ASMR: let me whisper in your ear

Listening through stereo headphones to someone whispering while stroking an object or doing a mundane task causes a soothing tingling sensation in some, and advertisers, locals and YouTubers are making the most of it

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The sound of cutting hair can induce an autonomous sensory meridian response (ASMR). Photo: Antony Dickson
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