Apple, Samsung increase market share despite drop in global smartphone sales

Sales of Huawei, Oppo and Xiaomi handsets also grew in the second quarter, while smaller vendors focused more on local markets continued to struggle

PUBLISHED : Thursday, 03 August, 2017, 5:49pm
UPDATED : Friday, 04 August, 2017, 5:24pm

Global smartphone sales saw a modest decline in the second quarter of 2017, as market leaders Samsung and Apple consolidated their positions, according to a new report.

The survey by research firm IDC shows South Korean giant Samsung holding on to the top spot by delivering some 79.8 million handsets for a 23.3 per cent market share.

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Apple held on to the number two spot with a 12 per cent share after delivering 41 million iPhones.

Samsung and Apple both slightly increased their market share compared with a year earlier, increasing sales 1.4 per cent and 1.5 per cent respectively, IDC says.

Huawei was the third largest vendor, with an 11.3 per cent market share. The Chinese electronics giant closed the gap to Apple with 19.6 per cent unit sales growth, adding two percentage points to market share from a year earlier, according to the survey.

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Chinese manufacturers Oppo and Xiaomi rounded out the top five with a market share of 8.1 and 6.2 per cent, respectively.

IDC said that while overall sales were lower than a year earlier, those of the top five smartphone vendors grew, while sales of other manufacturers declined.

“It’s no secret that the smartphone market is a very challenging segment for companies to maintain or grow share, especially as already low average selling prices declined by another 4.3 per cent in 2016,” said IDC analyst Ryan Reith.

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“The smaller, more localised vendors will continue to struggle, especially as the leading volume drivers build out their portfolio into new markets and price segments,” he added.

The survey comes ahead of the anticipated release of new handsets from Apple and Samsung, as well as other makers, in the run-up to Christmas.

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Apple managed to boost iPhone sales from the same period a year ago despite intense speculation about the 10th-anniversary edition of the popular device.

But Apple has lost ground in the Chinese market, with revenues down 10 per cent from a year earlier in its Greater China segment.