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Why iPhone X doesn’t have much of an edge in looks – Samsung and Chinese manufacturers went bezel-free in spring 2015

If there wasn’t a collective gasp at Apple’s Cupertino headquarters on Tuesday when iPhone X was unveiled, that’s because its appearance is not novel

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Samsung was the first major manufacturer to bring a smartphone with edge-to-edge display to market, with the launch of the Galaxy S6 Edge in March 2015. Photo: Kevin Kwong
Kevin Kwong

2017 is the year of the bezel-less phone. Ever since the Consumer Electronics Show and Mobile World Congress – two giant annual trade events at which mobile phone manufacturers show off their upcoming products – held respectively in Las Vegas and Barcelona at the beginning of this year, handsets with bigger screens yet slimmer bodies have been trickling onto the market. Apple’s iPhone X is just the latest arrival to feature edge-to-edge screen design.

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Apple’s Phil Schiller introduces the iPhone X in Cupertino, California, on Tuesday. Photo: Reuters
Apple’s Phil Schiller introduces the iPhone X in Cupertino, California, on Tuesday. Photo: Reuters

So if you didn’t hear a collective gasp at the Steve Jobs Theatre in Cupertino on September 12 when the new model was revealed, that is because (well, other than the leaks before the event) the bezel-less look is nothing that we haven’t seen before. In fact, the US company has been a bit late in on that game.

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