Deep-learning algorithms in video games can be used to tailor promotions to specific groups of players.

How free-to-play games are data mined to profile players and keep them hooked – and spending

More game makers are relying on deep-learning algorithms and AI to develop strategies that, like Google and Facebook’s targeted advertising, build psychological profiles to help influence player behaviour and purchases

Topic |   Video gaming

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Deep-learning algorithms in video games can be used to tailor promotions to specific groups of players.
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