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Lifestyle

How Netflix is bringing cinema experience to Hong Kong homes, with sounds so real you’ll want to duck your head

Streaming service adds support for Dolby Vision, which tweaks brightness, colour and contrast scene by scene, and Dolby Atmos with its 3D sound effects, to offer an immersive movie experience from the comfort of your couch

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Chris Jaffe, vice-president of product innovation at Netflix, explains how the company develops its user interface.
Paul Mah

As entertainment inexorably shifts online, the connected television – the traditional “box” with high-speed internet connection – has emerged as the unlikely victor in the brave new world of digital media consumption.

While a significant proportion of digital video consumption starts from mobile devices, the connected TV becomes the primary viewing device for 50 per cent of Netflix account holders in Hong Kong within six months of subscription, according to the popular video streaming service.

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Smart TVs are leading this charge, followed closely by media streaming devices such as Apple TVs, Chromecasts and game consoles such as Xbox and PlayStation devices.

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The size and display resolution matter, says Netflix, which advises consumers to go for 65-inch (165cm) TVs for an immersive experience. Those short on space at home should also opt for a 4K display for adequate pixel quality when watching from the couch two metres away.

By combining with technologies such as Dolby Vision and Dolby Atmos we can finally tap into a cinematic experience in the living room, as demonstrated recently by Netflix in Singapore.

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A technician hooks up an internet cable to a TV.
A technician hooks up an internet cable to a TV.
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