Pricerite has been serving the Hong Kong people for more than three decades. It has more than 30 stores around the city. Photo: Antony Dickson

Toe-to-toe with Ikea for 32 years in Hong Kong and thriving: Pricerite’s made-for-microflats furniture a local hit

You wouldn’t know from looking at its newest state-of-the-art store, but Pricerite began as a discount chain. It has steadily won fans through a focus on local needs, from multifunctional, space-efficient furniture to hi-tech air purifiers

Topic |   Stories behind top Asian brands

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Pricerite has been serving the Hong Kong people for more than three decades. It has more than 30 stores around the city. Photo: Antony Dickson
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