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LG Electronics

BTS chart toppers enlisted by LG to sell G7+ ThinkQ smartphone

Jungkook, RM, Suga, Jin, V, J-Hope, and Jimin, the seven members of K-pop band sensation, hired to push seven top features of South Korean electronics giant’s new handset

PUBLISHED : Tuesday, 29 May, 2018, 4:28pm
UPDATED : Tuesday, 29 May, 2018, 7:13pm

BTS – the world’s hottest K-pop boy band – are fronting the promotional campaign for South Korean smartphone maker LG’s latest flagship handset, the G7+ ThinkQ.

Jungkook, RM, Suga, Jin, V, J-Hope, and Jimin appear in a 30-second, pastel-shaded spot (1 minute 10 seconds for the extended international version) that highlights seven features of the new handset, including its AI CAM, Super Bright Camera for low-light photography and a built-in Boombox Speaker.

LG G7 first impressions: super bright display, notch you can hide and speaker that goes up to 11

The seven-member band made pop history this week when their new album Love Yourself: Tear toppled Beerpong and Bentleys to top the Billboard album charts in the United States.

“It’s the first No 1 for the seven-member group, and the first K-pop album to lead the tally,” Billboard wrote in an online report about the album’s chart-topping ranking.

Boy band phenomenon with the good looks, floppy haircuts and perfect dance moves have a No 1 hit with Love Yourself: Tear

The LG G7+ ThinkQ is scheduled to hit Hong Kong stores in early June at HK$6,798 (HK$5,998 for the LG G7 ThinkQ).