Singles' Day (11.11)

Five Singles’ Day (11.11) hacks to help you save time and money, and make good choices

  • Writing down a list of things you would like to buy may sound obvious, but it’s easy to get swept up in the excitement and lose focus shopping online
  • Check the latest trends online, and seek the advice of experts so you’re ready
PUBLISHED : Saturday, 10 November, 2018, 11:17am
UPDATED : Saturday, 10 November, 2018, 12:37pm

It is Singles’ Day on Sunday, and for 24 hours keen shoppers will be hunting down top bargains on various Chinese e-commerce platforms. There is nothing worse than going into it unprepared, so here are some tips for how to spend smarter and avoid expensive mistakes.

Do your homework beforehand

Like any major project that requires research, shopping needs to be planned and organised. Write down a list of items you would like to buy. You might want to include details such as brand names, styles, colours and prices. This may sound obvious, but remember: it allows you not only to target your purchases effectively but to save time (and money).

Have your size measured

Will this skirt be too big for me? How will I look like in this hoodie? J. Crew sizing is different from H&M sizing, and retailers can be inconsistent across their own lines.

It is better to take a cloth measuring tape and measure your own body accurately. Stats for chest, waist and bust are for tops and dresses; measure hips and inside leg for bottoms and jeans. Bear in mind that you can also consult online retailers for help.

Make sure to have Alipay and WeChat Pay ready

Both Alipay and WeChat Pay are essential for Single’s Day, as they are the most popular digital payment apps. WeChat allows you the option of adding a foreign credit card – such as MasterCard and Visa – that can be used on its platform, but users must have downloaded the app in China, Hong Kong, Macau, or Taiwan.

Take reference from stylists on online platforms

This is what zillions of millennials (especially girls) in China do: follow stylists from a variety of online platforms in order to keep up to date with current trends. RED is a popular social media and e-commerce platform in China, providing product reviews, user experiences and lifestyle stories in photo and video format to 100 million young users. Users can easily get access to different products by typing in keywords, and exchange ideas with other buyers in the online community.

Use your smartphone

Some people may argue that websites are more stable than mobile apps for online shopping. However, mobile devices can be helpful when you are keeping track of items on sale.

For example, if you are shopping through Taobao mobile, pay attention to special offers that only come on at specific times; this information is more readily available on the app than a website. So remember to check your phone regularly for surprises this Singles’ Day.