An 18-metre Gundam robot in Tokyo. The Gundam robot model series helped build Bandai into Japan’s top toy company. Photo: Alamy

From Astro Boy to Gundam to Ultraman, how Bandai became Japan’s top toy company

  • Bandai was founded in 1950 to make toys to cheer up children in post-war Japan
  • It started with simple toys and models; its fortunes were transformed after it began producing action figures in the 1960s
Topic |   Stories behind top Asian brands

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An 18-metre Gundam robot in Tokyo. The Gundam robot model series helped build Bandai into Japan’s top toy company. Photo: Alamy
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