Google Search algorithms look at previous search behaviours and they reflect society and its malice or bias. Photo: AFP

How Google Search and other algorithms could be racist and support stereotyping

  • Search engines display results based on previous behaviour of their users, an effect called ‘algorithmic bias’
  • People need to understand that search engines and their results are a reflection of society
Topic |   Google

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Google Search algorithms look at previous search behaviours and they reflect society and its malice or bias. Photo: AFP
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