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Catalin Onc and his wife, Elena Engelhardt, run the Instagram account “Another Beautiful Day”. Photo: Instagram

4 Instagram stars accused of scamming, faking or plagiarism, and the backlash that ensued

  • Not everything on Instagram is as it seems and these influencers have all been called out for various misdeeds
  • One influencer couple was accused of faking a surprise engagement; another couple’s dream lifestyle is apparently funded by a parent
Social media

A German influencer couple made headlines recently after setting up a Gofundme page to raise funds for a tandem bike trip from Germany to Africa “and hopefully beyond”, then let slip that a mum was working two jobs to fund their carefree lifestyle.

Catalin Onc and Elena Engelhardt run the Instagram account “Another Beautiful Day”, which depicts the married couple striking poses in Kathmandu, Bali and various European cities.

“We could write a long text about mental health or global warming … We could tell you how beautiful travelling is, and its benefits, or the fact that most news don’t match reality. But we’re going to show you! Less talking more action,” the couple’s Gofundme page states.

“We need you,” the post continues, with a request for 10,000 (US$11,200) to pay for the trip.

The couple’s lifestyle is apparently funded by Onc’s mother, who works two jobs to do so. Photo: Instagram

The crowdfunding attempt has not been well-received, probably because the heavily tattooed Onc admitted in a now-deleted Facebook post that his mother supports them financially – although she is not well off. Many commented to call the couple “entitled brats”, or suggested they get regular jobs.

Onc and Engelhardt are not the first influencers to come under fire over money-related matters on social media. Here are three others who have fallen foul of their followers.

Singapore-based photographer and Instagram influencer Daryl Aiden Yow. Photo: Instagram

Daryl Aiden Yow

The Singapore-based photographer and Instagram influencer came under heavy criticism in June last year after being called out for editing himself into stock photos available online to look like he had travelled to places he had never visited.

Although Yow did not always claim ownership of the photos he used, neither did he explain that they were edited. Additionally, some of the edited images were sponsored posts, leaving followers feeling duped.

Yow issued an apology on his Instagram page and deleted all of his previous content. In September, he reappeared with an image of himself throwing burning printouts of his previous work with the caption: “Mistakes come with a lesson. And with a lesson, comes change.”

 

He has since rebranded himself as a Photoshop specialist, and his posts now come with explanations of how his images were created. He has even held an exhibition and workshop in Singapore.

Marissa Casey Grossman

The lifestyle blogger and employee of natural health company Goop got engaged last month. An influencer with almost 200,000 followers, she live-streamed her scavenger hunt proposal and subsequent wedding on Instagram beginning on June 18.

The hunt, orchestrated by her now-husband, Gabriel Grossman, took her from New York to the Hamptons, then Miami and finally Paris. Along the way, she was gifted with jewellery, luxury hotel stays and meals at upscale restaurants.

Marissa Casey Grossman and Gabriel Grossman.

All went well until The Atlantic magazine published a pitch deck apparently sent to brands by Gabriel Grossman months in advance of the stunt.

“This summer, Marissa of @fashionambitionist will be pulled into a surprise adventure created by the centre of her life, Gabriel,” the pitch began.

“We’re pleased to offer your brand the opportunity to align with this momentous occasion and the beautiful cities she will be visiting along the way,” it continued.

The Grossmans. Photo: Instagram

The pitch included detailed metrics about her social media account that experts interviewed by The Atlantic said were unlikely to be known by anyone else. People who were breathlessly following the whirlwind affair were soon pointing out that the bride-to-be appeared to be acting surprised, and likened her crying face to Kim Kardashian’s.

Two days after she began her “surprise” scavenger hunt, Marissa Grossman’s friend Elicia Blaine Evans had taken over her account and called on those who had seen the pitch deck not to spoil the surprise for her. Evans maintained her friend was unaware of the surprise and said it was planned by her, the groom-to-be and several other friends.

The entire live-stream has been archived on Marissa Grossman’s Instagram account.

Aggie Lal

In December 2017, travel Instagramer Aggie Lal was branded a scammer after people who signed up for a US$500 online class called “How to grow your Instagram” claimed that Lal had “disappeared” and stopped posting content because of “lack of Wi-fi”.

Aggie Lal.

The incident was brought to light after a post on publishing platform Medium titled “I was scammed by a celebrity influencer”, written by a user called Wannabe Influencer, detailed his or her experiences of the course.

According to the post, the 12-week course, uploaded to an education platform called Teachable, ran smoothly until the end of week one, when attendees were asked to persuade their own followers to sign up for it. Lal also asked the students to sell her own Instagram presets – tinted filters users can apply to photos to achieve a certain aesthetic.

Wannabe Influencer’s post also claimed Lal had promised the class would be kept small, but it transpired that 500 people had enrolled.

Students said they got six weeks of courses, then the uploads stopped, according to BuzzFeed News. Lal issued a statement to BuzzFeed in which she said she had failed to upload four out of 66 videos because of “hurdles with my health and Wi-fi connectivity”.

Aggie Lal. Photo: Instagram

Lal eventually addressed the accusations on Instagram, saying: “I was heartbroken because this course was my baby, which I’ve been working on since June … My intention has always been to inspire this community I dearly love and I would never want you to feel taken advantage of.”

She also offered everyone who felt dissatisfied a full refund.

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