Singaporean Instagram influencers were hired by the Singapore government to promote the national budget in 2018. The campaign was a dismal failure.

Why social media influencers and business may not be a good mix – business influencers should be experts who command respect

  • The Singapore government’s recent attempt to use Instagram influencers to promote the budget was a total failure
  • Other marketers are learning the lesson that you need to hire credible online influencers to promote businesses
Topic |   Social media

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Singaporean Instagram influencers were hired by the Singapore government to promote the national budget in 2018. The campaign was a dismal failure.
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