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Need help saving money? Your rich BFF, TikTok’s Vivian Tu, has tips and tricks

Vivian Tu – ‘Your Rich BFF’ on social media – shares finance tips on everything from talking about money with your partner to overspending

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Vivian Tu offers personal finance tips on her Instagram and TikTok accounts, from talking about money with partners to smart investing. Photo: Instagram/your.richbff
Associated Press

Are you intimidated by personal finance? Vivian Tu wants to help.

Tu is known for her TikTok and Instagram social media accounts “Your Rich BFF”, where she makes entertaining videos about personal finance (BFF stands for “best friend forever”). Topics include negotiating your salary and practical tips for managing credit card debt.

Referring to herself as “your favourite Wall Street girly”, Tu has 10 million followers across her social media accounts and has published two personal finance books.

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Born and raised in the US city of Baltimore, she often connects her interest in personal finance to her upbringing as the daughter of Chinese immigrants. Her parents raised her to be frugal and appreciate money from an early age, but it was not until a few years into her corporate career that she realised she had a passion for the topic.

She graduated from the University of Chicago and then began her career as a trader for the financial institution JPMorgan in New York. After leaving Wall Street, she worked in sales at the internet media company BuzzFeed for a couple of years.

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In late 2021, she started her TikTok account. She got the idea because she was always giving personal finance advice to her colleagues.
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