Six Hong Kong-based style blogs have joined forces to form an online fashion collective, Brew & Post, hoping to make a lucrative business out of what started as a hobby.
"We aim to generate income from branding collaborations with products and our blog brand, content creation from these collaborations and the syndication of our content globally," explains J.J. Acuna, of theWanderlister+ Asia. "We are flexible enough to figure out different ways to create a sustainable ecosystem for lifestyle blogging."
Acuna sums it up as "a digital content company owned equally by six blogs, who are the authors of each channel".
Officially launched on August 24, it is kept current with daily updates on trends and all manner of style-related news.
Acuna says the idea came to them because of an enormous interest from fashion and style brands to collaborate with them.