Vibrating cinema seats shake Hong Kong
Vibrating seats have been a hit in cinemas, but some viewers say they detract from the film
Watching a film in Hong Kong can be a moving experience. Literally. A trend in cinema seats that had been dismissed as a novelty by serious film buffs has taken hold in the city.
Vibrating seats, seats that literally shake and rumble in unison with the action on screen, have become hot ticket items with local film-goers.
Broadway Cinemas was among the first in Hong Kong to embrace the new viewing experience in 2010.
Of the circuit's 11 cinemas, only two - Broadway The One and Broadway Mong Kok - are equipped with vibrating seats, but vendors report these tickets consistently sell out first.
Even though they cost the same as a regular seat, and are more expensive for the theatre to maintain, their draw has proven so powerful that Broadway is renovating another theatre, the Palace APM, to have rows of vibrating seats by the end of summer.
A new Broadway theatre planned for Yoho Town will also feature trembling chairs.