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Rewind, album: 'Good Morning Vietnam, Original Motion Picture Soundtrack'
Music is, in the lexicon of the marketing industry, "sticky" - that means a song can stay with the listener for a long time, associated with - or stuck to - memories of whatever we were doing when we heard it.
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Why you can trust SCMP

Various artists
A&M
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Music is, in the lexicon of the marketing industry, "sticky" - that means a song can stay with the listener for a long time, associated with - or stuck to - memories of whatever we were doing when we heard it.
Since discovering this, crafty marketing people have hooked their products to great songs in movies and TV ads, and the list of wonderful music that has been devalued in such a way is depressingly long.
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Also, in the pursuit of making an impact, directors weld songs to key scenes to give their films a kick.
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