New | STYLE CHECK: Where is the so-called 'art' in Indian 'gang rape' photo shoot?

Another week, another tasteless fashion shoot gone viral.

This time it’s Mumbai photographer Raj Shetye’s fashion editorial, titled “The Wrong Turn”, featuring a glamorous model in a cocktail dress being grabbed and groped on a bus by several men.

Now, there are fewer issues more contentious, sensitive or tragic as what happened to Jyoti Singh after she was gang-raped aboard a public bus in Delhi on her way home from the cinema. She died later in a Singapore hospital despite efforts to save her.

The incident sparked nationwide protests, legislative reform in 2013 and debate on all strata of Indian society. So it is no surprise that once Shetye’s shoot went viral, outrage has poured from social media in India and around the world.

Some of the images seem harmless enough, and are of several models posing in the bus.

Others, however, show a female model in an obvious state of distress being grabbed at by several of the male models.