Roughly one-third of Weibo’s 337 million users have shared or liked Chinese pop idol Cai Xukun’s new music video Wait Wait Wait, but it is almost certainly a bogus figure.

China faces social media crackdown as fake accounts threaten ecommerce credibility

  • In China, commerce has been integrated into social media for a decade, so the use of fake social-media accounts to inflate business figures is rife
  • The trend is warping Chinese ecommerce and eroding trust among consumers
Topic |   Social media

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Roughly one-third of Weibo’s 337 million users have shared or liked Chinese pop idol Cai Xukun’s new music video Wait Wait Wait, but it is almost certainly a bogus figure.
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