Advertisement
Advertisement
Social media
Get more with myNEWS
A personalised news feed of stories that matter to you
Learn more
YouTuber influencers such as PewDiePie have millions of online followers, but what happens when they publish books?

From PewDiePie to Shane Dawson: 10 YouTube influencer books to top The New York Times’ bestseller list

  • Millions of fans hang on their every word online, but what happens when YouTube influencers publish books?
  • Here are 10 YouTubers whose books have reached No 1 on The New York Times bestseller list
Social media

YouTube stars The Try Guys (formerly of BuzzFeed), made The New York Times’ bestseller list this week after releasing their first book, The Hidden Power of F*cking Up, on June 18.

But they aren’t the first YouTube influencers to bring their online success to the printed page.

Tyler “Ninja” Blevins, the most popular gaming streamer in the world, is releasing three books this year: a gamer how-to guide, sticker book and graphic novel.

Some YouTuber books have been met with critical acclaim.

Canadian YouTuber Superwoman (aka Lilly Singh) performs in Hong Kong. Photo: [email protected]

Influencer Connor Franta’s memoir, A Work in Progress, was a Forbes Top 5 Breakthrough Book of 2015 with nearly 200,000 copies sold. It also won the Goodreads Choice Award for Best Memoir.

But book deals also come with risks for some influencers. Zoe Sugg’s novel, Girl Online, was Britain’s fastest-selling book in 2014, but the star faced backlash online after confirming her novel was ghostwritten.

Ghostwriters are not uncommon in the YouTube book space.

Social star Joey Graceffa is listed as a co-author with Laura L. Sullivan for his novel, Children of Eden. Sullivan says on her website that she’s “ghostwritten two No 1 New York Times bestsellers, and worked with a YouTube superstar”.

It’s easy to see why publishers have flocked to these YouTube stars: they come with a built-in audience and marketing channels. Here are 10 YouTuber books that have hit the top of The New York Times’ bestseller list:

The Amazing Book is Not on Fire by Dan Howell and Phil Lester.

THE AMAZING BOOK IS NOT ON FIRE, by Dan Howell and Phil Lester

YouTube subscribers: 6.5 million (Dan Howell), 4.1 million (AmazingPhil)

Year published: 2015

Copies sold: 26,744

Description: “Since uploading their first ever videos as teenagers, Dan and Phil have become two of the world’s biggest YouTube stars.

“Now they invite you on a behind-the-scenes journey, filled with absolutely essential advice, humour, lots of awkwardness and TMI honesty that they will probably regret.”

RHETT & LINK’S BOOK OF MYTHICALITY, by Rhett McLaughlin and Link Neal

YouTube subscribers: 15.5 million

Year published: 2017

Copies sold: 26,000

Description: “Thanks for reading this description. You’re obviously a curious person, which means you’ve already taken your first step towards achieving Mythicality.

“Lucky for you, opening this book is even more rewarding than reading about it online. Within its pages, you’ll discover 20 ways to fill your life with curiosity, creativity and tomfoolery.”

How to be a Bawse by Lilly Singh.

HOW TO BE A BAWSE, by Lilly Singh

YouTube subscribers: 14.8 million

Year published: 2017

Description: “Lilly Singh isn’t just a superstar. She’s Superwoman – which is also the name of her wildly popular YouTube channel.

“Funny, smart, and insightful, the actress and comedian covers topics ranging from relationships to career choices to everyday annoyances. It’s no wonder she’s garnered more than a billion views.”

CHILDREN OF EDEN, by Joey Graceffa

YouTube subscribers: 9 million

Year published: 2016

Description: “25-year-old Joey Graceffa has captured the hearts of more than 8.3 million teens and young adults through his playful, sweet and inspirational YouTube presence.

“Already a bestselling author with his memoir, In Real Life, Joey now presents his first novel, Children of Eden.”

I Hate Myselfie by Shane Dawson.

I HATE MYSELFIE: A COLLECTION OF ESSAYS, by Shane Dawson

YouTube subscribers: 21.8 million

Year published: 2015

Description: “A brilliant, hilarious, and honest essay collection from #1 New York Times bestselling author and YouTube sensation Shane Dawson about how messy life can get when you’re growing up but how rewarding it can feel when the clean-up is (pretty much) done.”

The surprising truth about Aladdin: how Frenchman’s lacklustre tale ended up in The Arabian Nights and became a gem

A WORK IN PROGRESS, by Connor Franta

YouTube subscribers: 5 million

Year published: 2015

Copies sold: 140,000

Description: “In this intimate memoir of life beyond the camera, YouTube star Connor Franta shares the lessons he has learned on his journey from small-town boy to internet sensation so far.

“Here, Connor offers a look at his Midwestern upbringing as one of four children in the home and one of five in the classroom; his struggles with identity, body image, and sexuality in his teen years; and his decision to finally pursue his creative and artistic passions in his early 20s, setting up his thrilling career as a YouTube personality, philanthropist, entrepreneur and tastemaker.”

Self-Help by Miranda Sings.

SELF-HELP, by Miranda Sings (Colleen Ballinger)

YouTube subscribers: 10.7 million

Year published: 2015

Description: “In this decidedly unhelpful, candid, hilarious ‘how-to’ guide, YouTube personality Miranda Sings offers life lessons and tutorials with her signature sassy attitude.”

THIS BOOK LOVES YOU, by PewDiePie (Felix Kjellberg)

YouTube subscribers: 96 million

Year published: 2015

Copies sold: 130,000

Description: “From the mind of PewDiePie, the #1 YouTuber in the world with 40 million fans and more than 10 billion views, comes This Book Loves You, a collection of beautifully illustrated inspirational thoughts and sayings.

“In This Book Loves You, PewDiePie delivers advice and wisdom that everyone can use. If all else fails, remember: ‘Don’t be yourself. Be a pizza. Everyone loves pizza.’”

Girl Online by Zoe Sugg.

GIRL ONLINE, by Zoella (Zoe Sugg)

YouTube subscribers: 11.7 million

Year published: 2014

Copies sold: 92,200

Description: “From award-winning YouTube sensation Zoe Sugg, popularly known as Zoella, comes her New York Times bestselling debut young adult novel, which perfectly captures what it means to grow up and fall in love in today’s digital world.”

Who is Kim Jong-un? Biography aims to make sense of dictator

G RACE’S GUIDE: THE ART OF PRETENDING TO BE A GROWN-UP, by Grace Helbig

YouTube subscribers: 2.8 million

Year published: 2014

Description: “By the host of The Grace Helbig Show on E! and the it’sGrace YouTube channel, comedian Grace Helbig offers an irreverent and illustrated guide to life for anyone facing the challenge of growing up.”

Post