Ram Soni, a paper-cutting artist, works at his home in Alwar, Rajasthan, India. An Indian designer and architect couple launched a campaign called “Empowerment through Craft” to help traditional artisans restart sales and trade via an online platform. Photo: AP Ram Soni, a paper-cutting artist, works at his home in Alwar, Rajasthan, India. An Indian designer and architect couple launched a campaign called “Empowerment through Craft” to help traditional artisans restart sales and trade via an online platform. Photo: AP
Ram Soni, a paper-cutting artist, works at his home in Alwar, Rajasthan, India. An Indian designer and architect couple launched a campaign called “Empowerment through Craft” to help traditional artisans restart sales and trade via an online platform. Photo: AP

His paper-art sales fell to zero. Then he found online shop window for Indian crafts, founded as a non-profit by couple in Delhi

  • A non-profit founded by a Delhi-based designer and her architect husband to connect Indian artisans with handicrafts buyers came into its own in the pandemic
  • It only gave paper cutters and cloth painters sales, but exposed their work to potential customers new to online shopping and who sought sustainably made goods

Topic |   Coronavirus India
Ram Soni, a paper-cutting artist, works at his home in Alwar, Rajasthan, India. An Indian designer and architect couple launched a campaign called “Empowerment through Craft” to help traditional artisans restart sales and trade via an online platform. Photo: AP Ram Soni, a paper-cutting artist, works at his home in Alwar, Rajasthan, India. An Indian designer and architect couple launched a campaign called “Empowerment through Craft” to help traditional artisans restart sales and trade via an online platform. Photo: AP
Ram Soni, a paper-cutting artist, works at his home in Alwar, Rajasthan, India. An Indian designer and architect couple launched a campaign called “Empowerment through Craft” to help traditional artisans restart sales and trade via an online platform. Photo: AP
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