Hong Kong eco-activist teen works with tree planting company to promote a world where she wakes to the sounds of nature
- Elodie Lambotte, who created a video in which she and an orangutan puppet ‘talk’ about a greener world, is EcoMatcher’s first honorary youth ambassador
- The Hong Kong-based firm plants trees worldwide for companies and allows people to plant, gift and track the growth of trees virtually on its digital platform
Hong Kong student Elodie Lambotte is passionate about protecting the environment, and she has an entertaining way of getting her green message across.
“This is Jack,” says the 13-year-old, pulling out a hairy orange orangutan puppet from her bag. “I dream of a world where forests are not shrinking but are growing,” Jack “says”. Elodie, who is originally from Belgium, is also passionate about ventriloquism.
To show how today’s youth – and, of course, animals – dream of a greener future, Elodie approached EcoMatcher with a video message, together with her Jack, mentioning she loved EcoMatcher so much and to offer any support.
“I made the video because I want leaders of companies to get inspired and, most importantly, to take action,” she explains.
Hong Kong-based EcoMatcher, a firm that plants trees worldwide for companies and allows people to plant, gift and track trees virtually on its digital platform, did just that. When its CEO, Bas Fransen, saw Elodie’s video, he reached out and together they created “I Have a Dream”, a video where Elodie - and Jack - talk about a world “with clean and fresh air to breathe, and trash-free beaches.” A world, she says, where she wakes to the sound of birds, trees, and nature.
EcoMatcher has also been working hard to be part of the solution. “We are two years into our journey, and have planted over half a million trees through our partnerships with carefully selected tree-planting organisations around the world,” says Fransen, Trees are vital, he says, as forests draw out pollutants and carbon from the air, supply life-giving oxygen and help reduce global temperatures.
“Through tree planting, we’re also helping to elevate people’s lives. So there are many social elements,” Fransen says.
There are good reasons for companies to integrate tree planting into their business and gift a tree instead of plastic pens, USB sticks or unwanted plastic knick-knacks that often end up in landfill.
It not only saves money – the price of planting a tree through EcoMatcher is about the same as buying a cappuccino – but also helps companies reach their corporate social responsibility goals while building relationships with employees and customers.
For more details, visit ecomatcher.com.