The young woman in the Instagram selfies is probably of post-college age and has the best-of-both-worlds good looks of mixed East Asian and Caucasian parentage. She poses with art a lot, drinks nothing but “premium coffee”, hunts for first editions at Lok Man Rare Books, and name-drops all the designer brands that have dressed her for a fashion shoot. You can tell what kind of image @mo.noc is going for: a beauty-with-brains with leisure and money, a typical art lover. Girlie-girl (long hair, stiletto heels, loves pink flowers) falls short on a number of fronts. She can quote Hemingway but her grammar is terrible. And the attempt at sophistication is undermined by a number of gratuitous, sexy shots. And so one must conclude that she is a poseur, also known as an influencer. This is not a personal attack, because there is no such person. @mo.noc (actual name MonoC) is a “virtual influencer” created by Hong Kong marketing company Gusto Collective for Phillips, the auction house. MonoC, who is very lifelike, is described as an artist who will “make” a piece of NFT art by feeding the bids received for an upcoming auction into a computer algorithm. The name is short for monochromatic, “intended to reference her constant challenge and celebration of perceived dichotomies”, her makers say, and not intended to sound like the Cantonese for “no brain”. She does not suffer from artistic meltdowns, unlike an actual Hong Kong-designed robot, Sophia , and she has hair. The auction, which runs from February 14-22, is called “My Kawaii Valentine” and the artwork, to be created on a live telecast as people make their offers, is titled Drowning in Love. An early draft shows MonoC wearing a skimpy red dress and lying in a bed of, you guessed it, pink flowers. Why Justin Bieber paid US$1.3 million for a virtual artwork NFT Is her lithe body going to be drenched in love as the bidders look on? Indeed, some might say – after all, isn’t the moment of winning an auction bid supposed to be orgasmic?