Justin Bieber owns two NFTs from the Bored Ape collection, while Gwyneth Paltrow and Eminem also own one each. Photo: Cindy Ord/Getty Images for MTV/TNS
The economics behind NFTs – why celebrities such as Justin Bieber, Gwyneth Paltrow and Eminem pour millions into Bored Apes
- Non-fungible tokens offer tamper-proof ownership of digital items and virtual artworks, and they have the art world divided
- Some decry them as a passing trend with inflated value, while others are too busy making money from them to have much to say
Justin Bieber owns two NFTs from the Bored Ape collection, while Gwyneth Paltrow and Eminem also own one each. Photo: Cindy Ord/Getty Images for MTV/TNS
